Hi! I'm Zoe, your go-to gal for all things creative, writing, and strategy related.
Education background
Creative Communications — Red River College Polytechnic
Advertising and Marketing
August 2023 - May 2025
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Some things I learned:
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Proficient writing and editing skills, with a strength in creative writing and brand storytelling.
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Building campaign strategy, copy, and mock-ups.
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Marketing strategy tools such as SEO, social media strategy, customer journey mapping, etc.
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Collaborating with a team to effectively plan ideas and create strong results.
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Graphic design, media production, and photography skills with knowledge of the Adobe Creative Suite and Canva.
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How to take and implement feedback into my work.
Work experience
Communications Intern — Manitoba Habitat Conservancy
April - May 2025
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A bit about MHC:
MHC has been working to conserve prairie habitats, with a focus on waterfowl habitats, for the past 40 years. They currently have a brand new communications team of one, and are fairly unknown. They brought in an intern (me) to help with the communications workload and to come up with new ideas for how to become better known in the community and bring in more donations.
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Some things I did:
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Created social posts, including copy and visuals (Mother's Day, species at risk feature)
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Came up with an extensive urban awareness/donor campaign
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Helped put together materials for donor reports (formatting documents, writing articles)
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Attended meetings and brainstorm sessions
Creative and Copy Intern — UpHouse
November - December 2024
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Some things I did:
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Wrote website/campaign copy for based on company voice and tone (view an example of this), and used pre-existing copy to create content for different platforms (e.g. took a commercial script and created OOH media and radio scripts based off of it).
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Collaborated with other departments to complete projects.
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Participated in office culture, team building, and learning sessions.
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Curated social media copy for future posts (check out these posts I helped create for DrinkSense: Cross Court Cooler, Hanky Panky)​​.
DrinkSense Brand Ambassador — UpHouse
July - September 2024
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My role:​
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Supplied people in public spaces with Zero-proof beverages from DrinkSense to help spread brand awareness and encourage people to consider alcohol free drink options.
Wax Wizard (Production Assistant) — Coal & Canary
September 2022 - March 2023
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So, this wasn't a communications job per se, but this was the job that got me interested in the world of marketing, and I learned a lot about the communications side of running a business.
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Some things I did:​
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Attended company meetings discussing sales, marketing strategies, upcoming projects, and brainstorm sessions.
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Attended work events such as product launches and team building functions.
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Learned some of the behind the scenes of what goes into running a local business.
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Produced products with close attention to detail to maintain company standards for high-quality.