Sobr Market Brand Guidelines

Sobr Market is expanding from a single storefront in Winnipeg, MB, to multiple locations across Canada, with a few already open in Toronto. As a company who's brand platform is built on the values of the owners and the in-person connections they've built with their customers, they need brand guidelines so stores in other locations can connect with customers in a way that matches their brand.

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I worked with a team to ask questions from Sobr Market owner Jessie about the brand to figure out what they're all about. We configured these brand guidelines to match everything Jessie told us about the Sobr Market brand so other stores can run the company with an understanding of what the brand is aiming to accomplish.

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